AAA: More people will travel to Orlando this summer than any spot in the world.
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FROM THE PRESIDENT & CEO
Orlando: The World’s Top Summer Destination
I’m thrilled to share that AAA has just ranked Orlando the No. 1 destination for summer travel in the world, placing us ahead of iconic cities such as London, Rome, Paris and Honolulu.
With so many exciting reasons to book a trip, and your team at Visit Orlando pushing that message on a global scale, it's no wonder we consistently top the charts. But we're not content to rest on our laurels. Ongoing product investment by our industry, combined with our strong promotional efforts, will continue to reinforce our success.
Speaking of success, it’s almost time to reveal Orlando’s official visitation number for 2018. Will it be another record year? Be the first to know by joining us May 9 at Hilton Orlando for Visit Orlando’s Celebrating Travel & Tourism Luncheon.
This can't-miss event provides a wonderful opportunity to network, enjoy a great lunch and hear from several industry speakers and our own Orange County Mayor Jerry Demings. So sign up today, and we'll see you there!
President & CEO
RESEARCH & INSIGHTS
Tourism Tax Revenue, Jobs Rise in February
Collections of Orange County’s Tourist Development Tax rose 5.6% in February to nearly $25.2 million, an all-time high for the month of February. Employment in Orlando’s leisure and hospitality sector also rose in February, adding 10,000 jobs (+3.8%) compared to February 2018. The industry accounted for 20% of the overall increase in employment across the Orlando area.
This year's keynote speaker will share the importance of collaboration in the travel and tourism community and how it will make our future stronger. Network with hundreds of fellow members and be on hand when we announce our 2018 visitation number. Register here.
Do you know a local nonprofit that benefits children? Encourage them to apply for Visit Orlando’s Magical Dining program. Last year, Magical Dining raised a record $251,766 for Best Buddies and the Down Syndrome Association of Central Florida. Nonprofits must apply online no later than April 26. Questions can be directed to Kristin Westover at
UK/Ireland Campaign to
Drive Summer Bookings
Visit Orlando recently launched its strongest spring campaign to date in the UK and Ireland. Expected to generate more than 150 million impressions, the integrated campaign, which includes national TV and digital coverage, ensures Orlando is top of mind and encourages travelers to book their “Uniquely Orlando” summer holiday.
Meetings to Orlando
Visit Orlando and member companies traveled to New York City in late March to participate in Pharma Forum 2019, a conference addressing the most critical trends affecting the medical-meeting management industry. More than 100 appointments were conducted to help drive future business to our destination.
Yahoo! UK Highlights
Orlando for Adults
The publicity team generated coverage on Yahoo! UK following a recent "winter sun" destination orientation. The story focuses on Orlando for adults, from outdoor adventures and feeling like a kid again at the theme parks to top-notch dining and local neighborhoods. It generated 1.5 million impressions and was published ahead of a key UK booking period.
Showcasing Orlando at
UK Media Marketplace
On March 25, Visit Orlando participated in TravMedia’s International Media Marketplace in London. The team conducted 24 media appointments, discussing the depth and breadth of the destination, as well as what’s new in Orlando. Top outlets included ITV Daytime, Woman’s Weekly, The Sun, TTG and the Irish Times.
RESEARCH & INSIGHTS
Hear Tourism Update
Daryl Cronk, Visit Orlando’s director of market research and insights, spoke to more than 85 meeting professionals April 4 during MPI’s annual Global Meetings Industry Day at the Guidewell Innovation Center in Lake Nona. Cronk provided an overview of Orlando's tourism industry and outlook, as well as key trends impacting travel.
Visit Orlando to Host
TSA Pre-Check Event
Visitors and residents can sign up for TSA Pre-Check during a special enrollment event at Visit Orlando’s Official Visitor Center April 16-19. The expedited screening program aims to reduce time and stress for travelers at U.S. airports. Learn more.
IN THE NEWS
I-Drive Attraction Rebranded ICON Park
Entertainment complex also welcomes two new restaurants and a food hall. Read More
Swan and Dolphin Team Up with U.S. Army
Partnership provides job interviews, possible employment opportunities following military service. Read More
AquaCourse Debuts at JW Marriott, Grande Lakes
Water obstacle course billed as “first of its kind at any U.S. resort.” Read More
Alfond Inn Expansion to Debut in Early 2021
Plans include guest rooms, meeting space, wellness center, pool and parking garage. Read More
AT THE CONVENTION CENTER
These upcoming events at the Orange County Convention Center will generate a combined economic impact of more than $46 million.
Europa Games Supplement, Nutrition, & Apparel Expo
Estimated Attendance: 15,000
World Ballet Competition
Estimated Attendance: 2,500
All Out Season Showdown
Estimated Attendance: 6,000
DID YOU KNOW?
Seventy percent of passengers at Orlando international Airport are visitors. Also, according to a new study by the Florida Department of Transportation, the airport generates more than $41 billion of direct and indirect economic activity annually for Central Florida, supporting more than 343,000 jobs. Read More
Connect with Visit Orlando
Official tourism association of the No. 1 destination in the U.S.