Visit Orlando - Tourism Matters
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Visit Orlando's social media insiders gave fans a sneak peek of two historic theme park openings: Universal's Volcano Bay and Walt Disney World's Pandora - The World of AVATAR.


Visit Orlando Events


June 7
Power Hour Lunch - Copper Canyon Grill
Copper Canyon Grill

9101 International Drive #1220
Orlando, FL 32819
Get your fill of networking and delicious food from a Visit Orlando member restaurant at this Power Hour lunch.
Time: 12-1 p.m.
Cost: Visit Orlando Members - $25
Click here to register.

June 15
Member Meet-Up Happy Hour
Kings Bowl Orlando

8255 South International Drive, Suite 120
Orlando, FL 32819
Join us for drinks, appetizers and networking with a side of bowling! Enjoy this unique happy hour alongside fellow members...as well as some friendly competition!
Time: 5-6:30 p.m. p.m.
Cost: Visit Orlando Members - $15
Click here to register.

July 13
Member Orientation

Recommended for both new members and long-time Visit Orlando members to learn:
• How Visit Orlando markets the area as a convention, meetings and visitor destination;
• The benefits of membership; and
• How to take advantage of the value-added services available exclusively to members.
Click here to register.

Member Presents
Members interested in targeting the meetings and convention market can present their products or services during monthly, 30-minute sessions with Destination Services. Click here to schedule a session.

Member-to-Member Offers

Orange Lake Golf

Holiday Inn Club Vacations at Orange Lake Resort is more than a stay, it is a place to play. Enjoy seven swimming pools, including a lazy river-style pool, waterslides, miniature golf courses, arcades, four golf courses, tennis, an 80-acre lake with plenty of watersports, a fun zone and more. Visit Orlando Members save 20-25 percent off your stay. Call 866-892-5890 to reserve.

Citrus Club is offering Visit Orlando members 10 percent off the entire food and beverage total on all new events booked taking place in 2017. If you book two or more events together, you receive 15 percent off total. Call Citrus Club directly to redeem offer. Offer Code: 2017

Orlando Convention Photographers is offering Visit Orlando members 25 percent off photography services for business portraits, services, meetings and marketing materials. Offer code: 012317


Orlando City Soccer Club is offering Visit Orlando Members discounted tickets to upcoming Orlando City and Orlando Pride games. Click here to find tickets and a promotional code!

United World Soccer Florida Mall is offering Visit Orlando members 15 percent off jerseys such as Orlando City, and $20 off footwear. Members also receive $10 off items already on sale. For redemption, use offer code SaveinMay17 at register at the Florida Mall location.

VR Orlando Rentals is offering Visit Orlando members 20 percent off on any Virtual Reality Rental package. To redeem, call or email with the offer code "VISITORLVR" and the discount will be applied once the booking is confirmed.

Do you have an offer that you would like to see posted? Submit an offer to Visit Orlando Member Relations here!

Industry Events


K1 Speed Orlando Monday Night Hospitality Special! $12 races, plus $3 mini bowling. Industry employees must show valid ID or recent pay stub. Offer valid Mondays only.

Community Events

Through June 11
Matthew Weinstein: The Living End
Orlando Museum of Art

Through Sept. 10
Sea and Sky: Watercolors and Drawings by Paul Signac From the Arkansas Arts Center Collection
Cornell Fine Arts Museum at Rollins College

Through Oct. 15
Tin Can Tourism Exhibit
Osceola County Welcome Center and History Museum


Through July 2
Architects as Artists
Art & History Museums - Maitland, Maitland Art Center

Through Sept. 3
Summer of Love: Reflections on Pulse
Albin Polasek Museum & Sculpture Gardens

June 1-11
Murder for Two
Winter Park Playhouse


June 2-3
Wine Quest Annual Wine Tasting and Auction
Loews Royal Pacific Resort

June 2-Aug. 20
Florida Prize in Contemporary Art 2017
Orlando Museum of Art


June 3-Sept. 4
Identity: An Exhibition of You
Orlando Science Center

June 6-11
Fairwinds Broadway Presents Finding Neverland
Dr. Phillips Center for the Performing Arts

June 7
1800s Replica Historic Church Ribbon Cutting
Pioneer Village at Shingle Creek

June 11
Free Family Funday
The Mennello Museum of American Art

June 14-July 9
Mad Cow Theatre


June 15
3rd Thursday Gallery Hop Downtown Arts District
CityArts Factory

June 17
CFAMily Day
Cornell Cornell Fine Arts Museum at Rollins College

June 19-23
World Ballet Competition's 2017 Finals
Central Florida Ballet, Orange County Convention Center, Chapin Theater

July 4
Independence Day Open House
Charles Hosmer Morse Museum of American Art

July 28-Aug. 20
Some Enchanted Evening
The Winter Park Playhouse

June 23-Sept. 3
The Beautiful Mysterious: The Extraordinary Gaze of William Eggleston
The Mennello Museum of American Art

Connect With Visit Orlando

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Be sure to follow @VisitOrlando on Instagram and Twitter, fan us at facebook.com/VisitOrlando or watch YouTube.com/VisitOrlando for more insider information about the world's most famous destination!

Sign up for our e-newsletter, click here.

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President & CEO's Message

June 2, 2017

A Strong Start to Summer

George AguelMemorial Day weekend marked the unofficial start to the busy summer season, and this year did not disappoint with the openings of Universal Orlando Resort's Volcano Bay and World of Avatar at Disney's Animal Kingdom, plus the convergence of more than 70,000 super hero fans for MegaCon at the Orange County Convention Center.
This strong start points to a promising summer for Orlando, which Marriott International further reinforced in its first-ever Summer Travel Trends Report. The report cited Orlando as one of the top U.S. destinations for the summer based on consumer searches.
We're also being recognized for not only what we offer visitors, but also our residents. Financial website WalletHub surveyed 150 metro areas, and ranked Orlando the no. 1 city in the United States for a staycation, noting our wide variety of entertainment options at a great price point, nightlife and affordable dining, as well as the fact that we have the most amusement parks, public golf courses and spas per capita. It's good news when other reliable sources identify our destination as the place to spend your vacation dollars, which supports so much of what we enjoy in our community.
Here's to a great summer for us all!

-George Aguel

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From the Research & Insights Desk of Visit Orlando
April Hotel Metrics
Orlando experienced the highest April occupancy level since 1997 (85.6 percent), and the highest Average Daily Rate ever for April. This year's later date of Easter contributed to a 7.6 percent increase in April's room night demand. Orlando's average occupancy rate in April was 85.1 percent, up 6.9 percent for the same month last year, and the average daily rate rose 10.0 percent to $132.55.
April Industry Employment 
Employment in the Orlando MSA's Leisure and Hospitality sector was 5.4 percent higher in April compared to one year ago. Employment in the sector totaled 263,100 in April, accounting for 21 percent of the MSA's total nonagricultural employment. Growth in the tourism sector outpaced the MSA's 3.6 percent year-over-year gain in total employment, with the tourism sector accounting for 31 percent of employment growth in April.
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Visit Orlando Updates

Super Dads

New Super Dads Campaign Extends Spring Efforts

Visit Orlando has launched its new "Super Days for Super Dads" campaign. Visit Orlando is working with eight radio stations in seven key domestic markets to create media exposure that generates excitement and intent to visit Orlando. The campaign provides an opportunity for individuals to recognize special Dads to enter to win a trip to Orlando.

Fox News

Orlando Featured on Fox News 

Visit Orlando generated coverage on FoxNews.com (28 million UMV) about Orlando being named AAA's top Memorial Day destination. The article also highlights what's new this summer and Orlando's emerging dining scene.

Lisa Minot

Orlando Highlighted on 25 U.K. Radio Stations

More than 3 million listeners tuned in to a series of live and pre-recorded radio interviews conducted May 26, which aired across 25 stations on U.K. BBC Radio. The segments featured interviews with Lisa Minot, travel editor for The Sun newspaper, and focused on how families can build long-lasting memories in Orlando, while also finding value in their experiences and saving money.


Efforts Result in Canadian Coverage

Visit Orlando's Public Relations Team assisted with two stories recently published by Canadian media outlets. A story in Ottawa Life Magazine (circ. 100,000) highlighting the theme parks alongside smaller attractions and dining options, says Orlando is "a vibrant city" with "a lot more to do" than Disney. And MoneyWeHave.com, one of Canada's most trusted sources when it comes to money and travel, published "Orlando for First Timers." The story gives practical advice for first-time visitors, while highlighting Orlando's appeal to families and adults, value and relaxation.


Destination Orientation Prospects New Business

Visit Orlando's Business Development Team welcomed new business prospects for a Destination Orientation experience May 18-21. Participants from corporate, association, sports and specialty markets were able to learn more about Orlando through 23 hotel and unique offsite venue tours. Companies represented included American Probation and Parole Belden, Claims Prevention and Procedure Council, Habitat for Humanity International, International Bullying Prevention, MAFO, National Association of Housing Cooperative, National BDPA, ClubCorp, Rev360 Road Runners Club of America, Waterstone Mortgage and Youth for Christ.


UK Influencers

U.K. Influencers: Nearly 500K Views for Orlando

Visit Orlando's Publicity Team worked with a group of U.K. YouTube stars and influencers to showcase the Orlando destination, activities and restaurants in early May. Their social media posts and YouTube coverage have generated  more than 454,000 views to date.


Delegation Targets Key German Tour Operators

To sell Orlando in a market driven by travel trade bookings, and also celebrating new airline service to the destination, Visit Orlando led a member delegation targeting German trade operators in May. Seventy percent of German consumers book trips through a travel professional or tour operator, and airberlin and Eurowings begin new service to Orlando this year. The delegation conducted in-house trainings, product meetings and business development events with key German tour operators including America Unlimited, TUI Germany, Thomas Cook Germany/Neckermann Reisen, DER Touristik and FTI Touristik.


Inaugural airberlin Flight Brings Travel Trade Group

An airberlin Netherlands delegation arrived on airberlin's inaugural flight to Orlando May 6 to gain knowledge on how to best sell the destination. Now providing direct service to Orlando from Dusseldorf, airberlin is offering a summer schedule of five weekly flights to Orlando. And, this winter, the flights will increase to daily.

Southern Cone

Orlando's Message Reaches Argentina & Chile

Visit Orlando led 13 members, as well as LATAM Airlines, in the Southern Cone Sales Mission May 8-12 with events in Buenos Aires and Cordoba, Argentina, and Santiago de Chile. The mission included destination training sessions that reached upwards of 450 travel professionals on how to sell Orlando as well as one-on-one sales calls with key Argentine and Chilean travel leaders.

Pictured: Participants in the Destination Training event held at the Sheraton Cordoba - Argentina.


Travel Trade Training at ARLAG 2017

Visit Orlando participated at the ARLAG (Associates Representatives of Airlines of Guadalajara) 2017 travel industry tradeshow held in Guadalajara May 11-13. At the event, the team contacted nearly 1,000 travel professionals and conducted a destination-training event for 80 travel industry representatives.

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News About Orlando


At the Center

Group Meeting Start End Estimated Attendees Estimated Economic Impact
Million Dollar Round Table Million Dollar Round Table June 3 June 7 13,000 $25,610,000
Premiere Shows, Inc. Premiere Orlando June 4 June 5 57,000 $112,290,000


Orlando Among Most Searched for July 4

Orlando is among the top five most-searched destinations by Americans for the July 4 holiday, according to Marriott International's inaugural U.S. Summer Travel Trends Report 2017.

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ProBowl 2018 to Return to Orlando

Following the success of its first year in Orlando, the Pro Bowl will return to Camping World Stadium on Jan. 28, the NFL announced last Wednesday. The game will air for the first time on both broadcast and cable networks, expanding the visibility of our destination.

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Omni Orlando Opens First Wave Pool

Omni Orlando Resort at ChampionsGate opened Orlando's only resort wave pool last week. The addition complements the resort's 850-foot lazy river and multiple swimming pools.

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WalletHub: Orlando No. 1 for "Staycations"

Orlando ranked as the best city for a "staycation" in WalletHub's 2017 Best & Worst Cities for Staycations list. The list is based on comparison of the150 largest cities and 36 key indicators.

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Xenia Hotels Acquires Grand Cypress

Xenia Hotels & Resorts, Inc. has announced its acquisition of the 815-key Hyatt Regency Grand Cypress from an affiliate of Hyatt Hotels Corporation for a purchase price of $205.5 million, or approximately $252,000 per unit.

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Allegiant Supports US Military With Free Service

Allegiant has announced Allegiant Honors - a special program to support and thank U.S. active duty and retired military for their service with select free services.

Read More

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Industry News


Many U.S. Summer Travelers City Bound

Americans are interested in more than just beach vacations this summer, showing a preference for iconic U.S. cites as well as family-friendly destinations, according to a report from Marriott International.

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TSA's PreCheck Adds 7 Airlines

Seven more airlines have joined the Transportation Security Administration's PreCheck program, bringing the total to 37 airlines now participating in the expedited screening process.

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Guests Demand Mobility & WiFi From Hotels

Consumer research reveals that the majority of prospective hotel guests actually make booking decisions based on if the hotel offers free WiFi (91 percent) and if the hotel boasts high-tech features in the guestroom (56 percent).

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This Summer's Travelers More Willing to Spend

Both leisure- and corporate-heavy hotels are gearing up for summer, but this season comes with a stronger economy than most, reasonable gas prices and more confident travelers.

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JetBlue to Test Facial Recognition Tech

JetBlue has announced it will be the first airline to integrate with U.S. Customs and Boarder Patrol to use biometrics and facial recognition technology to verify customers at the gate during boarding.

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CDC Zika Information

According to the Centers for Disease Control (CDC), its most current data available at the time of this writing (for the period of Jan. 1, 2015-May 31, 2017) indicate that 224 locally acquired cases have been reported in the United States, while 5,013 travel-associated cases have been reported. For the most current information about the Zika virus, visit the CDC's Zika page.

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Tourism Ambassadors
Academy Sports ARDA Bags BB&T British Airways
Clear Channel Outdoor Darden Florida Distributing Company Florida Hospital The Florida Mall
IOA The Mall at Millenia Orlando Economic Development Commission Orlando Health Orlando International Airport
Orlando Magic Orlando Premium Outlets OUC Orlando Sanford Airport Smart City
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