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Visit Orlando
Magical Dining Month


Keeping Orlando Top of Mind for Vacations

Orlando’s tourism industry is booming — but even when times are good, it’s smart to keep our foot on the proverbial pedal.

On Monday, Visit Orlando will launch a major fall marketing campaign to keep our destination top of mind for vacations in early 2019. From TV to digital to social and beyond, the “Uniquely Orlando” message will appear across multiple media platforms in our core markets at home and abroad.

In addition, as you’ll read below, we’ve also ramped up efforts to promote Orlando’s many Halloween and seasonal events. By showcasing our destination as the Halloween Vacation Capital®, we can drive visitation during non-peak periods — and keep the momentum rolling all year long.
George Aguel George Aguel
President & CEO


Hotel Demand Expected to Rise 2.8% in 2019

Demand for Orlando hotel rooms is expected to rise 2.8 percent in 2019, based on the continuing strength of the U.S. economy and new product scheduled to open next year. Occupancy rate is forecast to rise just 0.3 percent, as new supply absorbs most of the growth in demand. Our destination’s room inventory is accelerating after several years of modest growth, as hotel developers take note of Orlando’s high occupancy rates and increase in average daily rates. More than 7,700 rooms are set to open in 2018 (2,779) and 2019 (4,949).


Aguel Promotes Literacy as Celebrity Reader


George Aguel Reads
to Pre-K Classroom

Helping emphasize the importance of reading at an early age, Visit Orlando President & CEO George Aguel read several beloved children’s books to the Kids Now Academy pre-k class Sept. 5. Sponsored by the Early Learning Coalition of Orange County, the celebrity reader program promotes early literacy and supports kindergarten readiness by reading to children for 30 minutes every day.
Special Webpage Promotes Halloween


Special Webpage
Promotes Halloween

Visit Orlando has launched a special webpage to help travelers plan a ghoulish getaway to the Halloween Vacation Capital®. includes a host of events and attractions, themed hotel packages and the return of the nation’s largest horror convention. The destination’s Halloween festivals run through Nov. 3 and have something for everyone – from extreme scares for adults and teens to friendly frights for the whole family.
Summit Helps Attract Future Business


Summit Helps Attract
Future Business

Visit Orlando’s convention sales team networked with hundreds of meeting professionals at the 2018 Kellen Managers Summit Aug. 27-29 in Atlanta. Kellen is a global management company serving 125-plus trade associations, professional societies and charitable organizations that represent more than 10,000 companies and 100,000 professionals.
Sentinel Features 17 Magical Dining Spots


Sentinel Features 17
Magical Dining Spots

Visit Orlando’s Magical Dining Month, sponsored by American Express, continues to generate a large amount of media coverage, thanks to Visit Orlando’s public relations team. One of the most recent articles, “7 tips for a Magical Dining Month,” ran in the Orlando Sentinel and featured menu items from 17 restaurants.
Brazilian Roadshow Targets Key Markets


Brazilian Roadshow  
Targets Key Markets

Visit Orlando and four participating members (SeaWorld Parks & Entertainment, Kennedy Space Center, Copa Airlines and Disney Destination Sales) hosted a roadshow Aug. 20-22 in key Brazilian cities. More than 780 travel professionals attended the destination training workshop sessions, allowing Visit Orlando and our partners the opportunity to promote Orlando’s many offerings.
Canada Fall Campaign Set to Launch Monday


Canada Fall Campaign
Focuses on Toronto, YTV

As part of Visit Orlando’s global fall marketing campaign, which launches Monday, the Toronto area will once again be the focus of our strategy in Canada. New this year, Visit Orlando will run one-minute, in-destination segments during "Big Fun Movies" on Canada’s most popular family channel, YTV. The segments are expected to produce more than 176 million impressions.
Connecting with Key Meeting Planners


Connecting with  
Key Meeting Planners

On Aug. 23-25 in Salt Lake City, Visit Orlando’s convention sales team attended Connect Marketplace, an annual education conference and appointment-only meeting planner trade show. The sales team networked with more than 70 meeting planners who represent various association and corporate groups that have the potential to book groups in Orlando.
First Mexico Superfam Highlights Destination


First Mexico Superfam
Highlights Destination

Visit Orlando hosted 24 tour operators and three leading trade media outlets during our inaugural Mexico Superfam Aug. 13-24. Participants experienced Orlando’s well-known theme parks and attractions, as well as world-class shopping and diverse dining options.


Disney to Offer $15 Minimum Wage by 2021

The raises are expected to bring $1 billion of additional wages into Central Florida’s economy during the four-year contract. Read More

Orange County TDT up 7.3% in July

Orange County Tourist Development Tax collections surpassed $21 million in July, a 7.3 percent increase from the year prior. Read More

Hyatt Regency of Orlando Wins ‘Hotel Team’ Award

Hyatt Regency of Orlando was recently named Hyatt’s 2017 Donald J. Pritzker Hotel Team of the Year. Visit Orlando board member Brian Comes is the hotel’s area vice president. Read More

Construction to Begin in 2019 on Magic Complex

The Orlando Magic's 8.4-acre sports and entertainment district, located next to the Amway Center, will likely be completed by about 2021. Read More

New Disney Cruise Line Ships Headed to Canaveral

Two new Disney Cruise Line ships will make Canaveral their homeport in the coming years, and a yet-to-be-named Carnival ship will also arrive in 2020. Read More


Inaugural Golf Classic

Save the date for a nontraditional golf tournament at Lake Nona’s newest attraction, Drive Shack. More details to come on this exciting member event, which will feature fierce and friendly competition.



Sept. 7-9

2018 Jeunesse/NAM Expo
Estimated Attendees: 5,000
Economic Impact: $9.85 million

Sept. 15-16

Florida Bridal & Wedding Expo 2018
Estimated Attendees: 2,000

Sept. 15-16

US Foods/Fanatics Live – 2018 Orlando
Estimated Attendees: 15,000

Connect with Visit Orlando
Official tourism association of the No. 1 destination in the U.S.


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