|
|
November 18, 2022
Hello,
As cold winter weather arrives around the country, Visit Orlando's "Unbelievably Real" U.S. domestic media winter campaign takes on new form in November and December with high-impact digital video spectaculars in New York City, downtown Washington, D.C.'s Penn Quarter and downtown Minneapolis' Skyway.
The digital spectaculars appear across major malls in New York, Boston, Philadelphia and Washington, D.C. to grow top-of-mind awareness for Orlando during the busy holiday shopping season.
In addition, TV placements resumed in our top winter markets — New York City, Boston, Philadelphia, Houston, Atlanta, Detroit and Minneapolis — to drive travel demand for 2023.
Timed to the release of several highly anticipated movies, our 60 second cinematic TV spot will be seen in movie theaters across 11 key markets to inspire consumers ahead of watching Black Panther: Wakanda Forever, Strange World and Avatar: The Way of the Water.
Visit Orlando's Year-End Celebration
Registration remains open to attend Visit Orlando's Year-End Celebration Luncheon Dec. 9. at Loews Sapphire Falls Resort at Universal Orlando. It's going to be a great event as we announce Visit Orlando's Magical Dining donation, celebrate our destination's success and see what's in store for 2023. Corporate tables are still available for purchase. If interested, contact Kelly Kinney.
Visit Orlando's Super FAM
Last week, Visit Orlando hosted Brazilian travel advisers for a Super FAM. The team highlighted Orlando's theme parks, attractions and world-class shopping and dining to tour operators and travel agent influencers. In addition, a marketplace provided networking opportunities for the attendees to connect with Visit Orlando member companies.
Visit Orlando Member Co-Op Programs
On sale now, our 2023 Member Co-Op Programs include digital opportunities — ranging from display, retargeting, social, multicultural and LGBTQ+ creative — to run throughout the year. If interested in expanding your marketing reach, please contact advertising.coordinator@visitorlando.com.
Hotel Metrics
For the week ending November 12, 2022, Metro Orlando occupancy was 74%, up from last week's 70.4% and just short of the same week in 2019 (75.3%).
Average daily rate rose to $161.66 from $152.2 last week and remains much higher than pre-pandemic rates ($124.40 for the same week in 2019).
'Tis the Season to Give
Holiday Toy Drive: The Orange County Mayor's Holiday Toy Drive has returned, celebrating 12 years of giving back to the community and those in need. To help make the holiday season merry, deliver new, unwrapped gifts in person or by shopping virtually. All donations will benefit Orange County youth and family agencies. For drop off locations, suggested toys and more information, click here.
Volunteer Opportunity: Loews Hotels at Universal Orlando and U.S. Hunger, formerly Feeding Children Everywhere, are partnering together across Central Florida for their annual Good Neighbor event Nov. 26. Volunteers are being requested to package 400,000 healthy meals for people in need. Learn more and sign up for a shift here.
We Serve: Staying true to our organization's core value of "we serve," Visit Orlando's marketing, communications and creative services teams volunteered at A Gift For Teaching. By packaging school supplies and an assortment of items, our team helped support A Gift For Teaching's strategic goal of equipping classrooms with the tools and experiences for success.
Across the Industry
In the Community: We were out and about this week sharing updates on Orlando's tourism industry at the Asian American Hotel Owners Association Florida Regional Conference & Trade Show, participating in a panel discussion at the Association Headquarters Leadership Forum and providing a welcome during the International Association of Amusement Parks and Attractions' board reception.
In the News
Travel+Leisure: 22 best family vacations in the U.S.
Northstar Meetings Group: October meetings volume reaches nearly 90% of prepandemic levels
FOX35: Orlando airport to offer nonstop flights to this popular destination
Orlando Business Journal: Florida's Icon Park in Orlando to add new attraction, plans growth
Tinybeans: Black Friday & cyber monday travel deals for families
|
|
|