At a meeting this week with Mayor Demings and Orange County commissioners, I shared Visit Orlando's newest push to leverage the love of Orlando by amplifying the voices of our passionate fans and visitors.
Especially in these times, when travel professionals, social influencers, bloggers, media — and of course visitors — post a positive experience or emotion about our destination, we want the world to know. Sharing this user-generated content allows us to highlight important messages to consumers, such as our high health and safety standards or wealth of open-air experiences, in a way that is authentic and highly credible.
The message of Orlando's affordability is also important to consumers right now, so we are actively promoting a large number of member offers on our website as part of our "Off to Orlando" campaign for Florida residents.
I highly encourage all our member companies to especially help us in our Love Orlando campaign, with details below, to fuel our destination's ongoing recovery.
Have a Florida Resident Offer? If you would like to be included in our "Off to Orlando" state-cation campaign, submit your special offers at MyVisitOrlando.com along with a photo that best represents your experience. Be sure to tag #OfftoOrlando in your social media posts as well.
Any Other Offers to Share? On our general Offers webpage, you may also submit one offer per category for out-of-state visitors and healthcare/military workers.
Tag #LoveOrlando: Please tag posts on social media with #loveorlando and encourage your guests and fans to do the same. Together, we can curate these great testimonials showing the love and passion for Orlando.
Let us know about any events visitors would enjoy (virtually or in-person). We continue to promote special events on VisitOrlando.com. Email your event info to firstname.lastname@example.org.
This week, Major League Soccer was recognized by Guinness World Records for hosting the largest single-location professional soccer tournament for "MLS is Back" at the ESPN Wide World of Sports Complex. Read more
Hotel Metrics: Metro Orlando's occupancy rate for the week ending Aug. 8 was 29.6%, slightly down from 30.3% the previous week, but average daily rate rose $1.19 to $85.19.
Travel Sentiment Improving: Optimism toward travel appears to be returning to levels seen in early June. Half (51%) of U.S. travelers would be excited to take a weekend getaway sometime in the next month, up from 44.5% in the prior week. More than half have at least a tentative leisure trip planned for this year, with October, November and December accounting for the greatest share of these trips.
WELCOME NEW & RENEWED MEMBERS
Please join me in recognizing some of our members who recently renewed or joined and are supporting our efforts to promote and market our destination. Welcome and thank you for your support!