Over the past several months, Visit Orlando has been working hard to keep our destination top of mind for every potential visitor along the travel spectrum — from those ready to venture out immediately to families who might be planning trips later down the road.
One big way we're doing this is through our #LoveOrlando campaign, which I shared with you earlier. It taps into the emotional connection that people have for our destination.
When our fans use the #LoveOrlando hashtag, it creates authentic third-party endorsements of the safe, fun-filled experiences people are having at our theme parks, attractions, hotels, restaurants and more.
I'm happy to report this is now our most successful social media campaign ever, generating over 15 million impressions in a short time, with millions more to come.
As we work together to strengthen our tourism industry, and by extension the greater Orlando economy, I encourage you to join the cause. Here are a few examples of how our member businesses are leveraging #LoveOrlando on their channels:
"Orlando" Taking Flight on Frontier: Since last week's announcement that people with "Orlando" in their name can fly free on Frontier Airlines in October, our PR team has worked with national and statewide media to spread the news. In less than one week, we secured almost 300 stories, including national outlets such as Fox News, MSN, Yahoo News and Travel + Leisure. To date, the promotion has been featured in more than 200 broadcast and radio segments and syndicated in 30-plus regional newspapers.
Have you participated in Visit Orlando's Magical Dining yet? Through Oct. 31, you can still enjoy three-course, $35 meals at dozens of our community's finest restaurants. This year, $1 from every meal benefits Feed the Need Florida, which helps members of our community struggling to access healthy food options during COVID-19. View restaurants, menus and reservation times here.
"Visit Orlando's Magical Dining has been nothing short of magical for our business this fall. Being able to provide guests new dining experiences and, most importantly, being able to bring back some of our staff members has been amazing."
Rosen Inn Lake Buena Vista: Congratulations to the former Clarion Inn Lake Buena Vista, which has reopened as the Rosen Inn Lake Buena Vista. The 320-room hotel, located at 8442 Palm Parkway, is now the seventh to bear the Rosen name. Visit Orlando Chief Sales Officer Mike Waterman recently joined other industry leaders at a ceremony to mark the occasion.
TDT Collections: Collections of Orange County's Tourist Development Tax rose to $5.79 million in August, about a 12% increase over July. The strong Labor Day weekend we enjoyed, compared to earlier holiday weekends, provides hope that September's collections will continue to drive our incremental recovery pattern. Read more
Hotel Metrics: Metro Orlando's occupancy rate for the week ending Oct. 3 was 30.8%, down from 31.9% the previous week. Average daily rate rose $3.71 to $82.31.