At Visit Orlando, we’re constantly coming up with creative ways to showcase our destination — and social media provides the perfect platform for influencer partnerships that keep our content fresh, authentic and engaging. New for this year, we've formed a Content Creator network of local voices who offer their own unique styles and points of view.
Spotlighting two big attractions in the I-Drive corridor, we recently teamed up with couple Sam and Jose to film a video at Dezerland Park Orlando, then partnered with Michelle Torres on an Instagram Takeover from Fun Spot.
And our new Instagram Guides, which integrate beautiful user-generated content with our own insider tips, are providing visitors and local alike a way to learn more about everything from area art sculptures to romantic restaurants.
In just four months, we will welcome U.S. Travel’s IPW Orlando, a global gathering that attracts thousands of travel buyers and media. Arrangements are well underway for the travel event of the year, and we plan to make it the best showcase of our destination ever.
If you’ve never attended IPW, check out this video to get a feel for what it’s like, and consider getting involved yourself, whether as an exhibitor or a volunteer to welcome our guests! Be on the lookout for more information in the coming weeks.
Highest Weekend Hotel Occupancy in Over 2 Years
For the week ending Feb.19, Metro Orlando hotel occupancy was 69.4%, down only slightly from the previous week’s (70.9%). Average daily rate rose $1.85 to $159.29, the highest ADR for the year so far. Friday-Saturday’s occupancy was a staggering 93%, the highest weekend occupancy in over two years.
Publicity Hits Stoke Interest in Spring Break, Summer Trips
It’s shaping up to be a busy spring break for Orlando. Helping drive that demand, we recently secured coverage in the Tribune News network, with content focusing on SeaWorld’s new Ice Breaker coaster, LEGOLAND’s Peppa Pig Theme Park, Kennedy Space Center and Visit Orlando’s new complimentary planning services. The article was picked up in more than 20 outlets across the country, including MSN.
We’ve also landed some strong international coverage too, with stories in top newspapers like The Sun (UK), Mail Online (UK) and The Sun (Ireland) perfectly timed for summer vacation planning.
Around the Destination
BBQ on the Boulevard: Orlando’s top business leaders and elected officials came together Wednesday evening for networking and great food at Orlando Economic Partnership’s BBQ on the Boulevard. Thanks to OEP for such a fun event and the opportunity to connect within our community.
Drawn to Life: I also had the opportunity to experience Disney’s Drawn to Life Cirque Du Soleil show this week with my daughter. It was a wonderfully inspiring show with a reminder that great things start with an idea in your imagination. I sat between an adult woman and my daughter, each responding with smiles, laughter and clapping throughout the show. All to say, it is truly for audiences of all ages. If you haven’t already experienced it, go to cirquedusoleil.com.
DE&I: Several of our diversity committee members enjoyed a visit to Bronze Kingdom this week, in honor of Black History Month. One of the most unique and interesting museums in Orlando, it has over 2,000 pieces representing an important spectrum of African bronze, beaded and wood sculptures from all over the continent. Our staff were very grateful for the educational and cultural experience!
Orange County Survey on Transportation Infrastructure
Because the pandemic placed many transportation development efforts on hold, Mayor Jerry Demings is now re-engaging residents by launching an online survey to make sure Orange County’s transportation priorities in 2022 still align with initial survey results.
Healthy transportation infrastructure benefits residents and visitors alike, and this important initiative is your opportunity to provide feedback. The survey is open through March 31. Learn more.