Visit Orlando recently returned to São Paulo, Brazil, for World Travel Market Latin America, the leading global event for the Latin American travel industry that brings together 20,000 influential travel professionals to network, conduct business and learn the latest news directly from destinations.
During the three-day event, Visit Orlando and a delegation of six members connected with industry professionals and media organizations to drive future visitation to Orlando.
Brazil has traditionally been one of Orlando's top overseas markets in terms of visitor volume, length of stay and spending. Our research shows that Brazilians continue to show strong interest in Orlando. However, visitor volume from Brazil is still below pre-pandemic levels.
Participating in events like WTM Latin America, with a strong Orlando presence, is essential to secure future business, positively impacting our local economy.
Our team met with hundreds of travel professionals, airline partners, more than 35 media outlet representatives and over 15 content creators. They also participated in VISIT FLORIDA, Brand USA and International Gay and Lesbian Travel Association's media events. Visit Orlando's hotel and attraction members showcased their products, gained leads and secured deals for future business.