To capture attention and showcase our destination in new and exciting ways, our team is always looking for new and innovative opportunities. Visit Orlando debuted its first-ever 3D out-of-home (OOH) advertising video unit in New York on Oct. 9 as part of our fall U.S. media campaign, which began in August and runs through November.
The seven-story video billboard sits at the heart of New York City at one of its busiest intersections, facing the heavily trafficked Penn Station exit. The 3D video will run for seven weeks until Nov. 18 to inspire travel to Orlando through vivid imagery of unique experiences that make our destination Unbelievably Real.
Visit Orlando launched the fall domestic campaign to promote Orlando's expansive fall and holiday events as reasons to travel to Orlando. The campaign includes TV and OOH in 13 of Visit Orlando's key out-of-state markets, including New York City, Philadelphia, Boston, Chicago, Atlanta, Dallas, Houston, Washington DC, Detroit, Minneapolis, Indianapolis, Charlotte and Baltimore.
In addition to TV and OOH initiatives in key markets, Visit Orlando's campaign includes national social and search advertising, online video and digital display ads to target travelers East of the Mississippi and Texas, and a targeted campaign to non-stop flight markets on streaming television. These multilayered campaigns that reach those considering travel are critical to keeping Orlando top of mind for travel.